SOCIAL MEDIA & BOOK LAUNCH CASE STUDY

ALMOST 30 PODCAST

A top-rated podcast brand with over 100million downloads

Instagram: @Almost30Podcast

TikTok: @Almost30Podcast

YouTube: @Almost30Podcast

LinkedIn: @Almost-30

Website: https://almost30.com/book

“The Almost 30 book launch was a major moment for the brand, and with our support, they not only showed up, they shined⚡

The Boutique COO team helped them elevate their social presence to match the scale of their platform, meet the moment, and crush their launch.”

— Makena, CEO of TBC

Why Almost 30 CHOOSE THE BOUTIQUE COO

After over 8 years in the podcasting space with more than 100 million downloads, the Almost 30 team was preparing to launch their debut book. With a high-profile audience and significant press coverage anticipated, they recognized the need for premium, consistent social media support that could match the momentum and visibility of their launch.

Their existing social media support had been patchy, and they were ready for something elevated and aligned.

Enter: The Boutique COO

Not only did TBC match Almost 30 with a strategic, experienced social media manager, but we also ensured that the TBC team was local to them, making it easy to coordinate photoshoots & adapt content quickly.

SIGNIFICANT OUTCOMES FOR THE BOOK LAUNCH

The Boutique COO provided both social media management services & strategic product launch support to maximize results. We worked closely with the Almost 30 founders, Lindsey and Krista, to make sure their social media content continued to feel personal and organic.

Consistent Posting & Quality Content

Before TBC:
Inconsistent posting, lower quality posts, and limited integration with the brand strategy

After TBC:
Cohesive strategy across Instagram, TikTok, and other social platforms with tight alignment with PR initiatives and agile support for last-minute needs

MORE Bandwidth & Focus ON GROWTH

Before TBC:
The founders and in-house team were juggling social tasks on top of launch prep and media

After TBC:
Social execution was fully handled, allowing the core team to focus on being the face of the brand and showing up where it mattered most

Impact on Brand Equity

Before TBC:
Social channels didn’t reflect the scale and polish of a brand with 100m+ podcast downloads

After TBC:
Their content finally matched their brand influence ~ visually strong, strategically aligned, and community-first!

THE BIGGEST IMPACTS

The book launch exceeded their internal benchmarks, with fans and followers engaged across channels and actively converting into book buyers.

Overall, their engagement rate hit best-in-class benchmarks, with content consistently outperforming platform averages.

“ALL CONTENT WAS TIGHTLY COORDINATED TO MAXIMIZE THE IMPACT OF ALL OUR EFFORTS”

+ Podcast appearances
+ Press interviews
+ Event activations

Examples of Social Media Content TBC Made

Our strategy was to lean into fun, on-trend, and deeply them social content, allowing their voice to shine while maintaining algorithm relevance.

SEE HOW WE CAN HELP YOUR NEXT BRAND LAUNCH

Let us help you unlock your full potential, by taking care of all those tedious social media tasks you never signed up for.